As much as I want to consider myself an innovator, I am slow to adapt to new beauty trends and ideas. I generally feel that most of the time, beauty doesn’t need to be state-of-the-art to pack a punch.  I rely on clear skin, some mascara, and bold lips to get me through.  When I was approached to try Eye Majic eyeshadow, I was more than a little skeptical.

However, they boasted a time saving, space saving, cost saving alternative to traditional eyeshadow application. I was in. I tried Eye Majic in Bad Behavior and Cleopatra.  So how’s it work?

First, start with the applicator pressed against your eyelid for up to 4 seconds.  Slowly swipe across your eyelid in an upward motion.  You will then be left with this (Bad Behavior):

So that made me a little worried, but it was the first time right? Thank goodness you can also use the applicator as a blending brush of sorts, which got me to this point.

Much better. Much, much better. It left a beautiful array of colors, perfect for a neutral look that still makes a statement. It’s not perfect, but with an actual blending brush, it would be. So then I tried out Cleopatra.

Again, it wasn’t the best turnout, but it was improved from the first try. I think I didn’t fully swipe the applicator across my eyelid, so I was left with a lower pigment than what the previous batch left me.

After blending this batch, I was very, very happy. It was smooth, even, and natural looking. For less than a minute of work, I was pretty impressed.

The final verdict? I think Eye Majic would be great if you are short on time, space, or money. It would be great if you have no formal makeup training or basic highlighting/contouring skills. I don’t know if I’m a convert to new technology in all makeup, but I definitely approve of Eye Majic.

Do you enjoy trying new advances in makeup?