Jackie Lee is a jill of all trades. Technically she is the Co-founder/President of Grand Central Beauty
. Not so technically, she is a some-time cook, some-time janitor, all-the-time spokesperson, full-time mother of a Yorkie named Charlie, part-time Maid of Honor/ bridesmaid, and often the annoying big sister to her friends. I was so grateful she gave me some of her time to fill me in more about Grand Central Beauty. Do you remember when I tried the amazing mask
for my bridal consultation
at Henri Bendel
? You’ll want to keep GCB in your sights!
1. Grand Central Beauty is a fairly new line. How did it come about?
I’ve actually been in the skincare industry for many years before GrandCentralBeauty, primarily in the luxury spa and niche skincare industry, from the front-end to the back-end of the business. I’ve known since I was 19 years old that I will have my own skincare line one day, so all these years in the industry have been a playground of market research for me!
There was much consideration in the development of the product, from formulation, packaging, to the naming of the product. Only premium ingredients are used in the formula. There are custom molds developed for the packaging components to make sure the product is self-contained into a kit for easy usage. The product is much more of a home-spa experience. As for company name, we decided on GrandCentralBeauty as New York is a beauty capital, and although ‘traditional,’ Grand Central is a classic icon with modern twists. It is symbolic of global convergence with maximum efficiencies. The irony of a simple, classic name of GrandCentralBeauty was born with our tagline and promise: ‘Classic Treatment, Modern Results’.”
I’m lucky to have worked with so many amazing spa treatments and product lines over the years; I’ve heard thousands upon thousands of great customer feedback from all over world. From that, I’ve narrowed down the some of the most sought-after benefits people want for their skin. What it comes down to is that everyone wants healthy “perfect-looking” skin.My mission then was to create a universal product that can deliver those benefits in a way everyone can use, and get those results in shortest time possible – hence “S.M.A.R.T. Skin Perfecting™ Mask” (Smooth, Moisturizes, Anti-Aging, Redness-Reducing, Tones).
2. GCB is all about S.M.A.R.T. skin. Can you tell us more about the treatment process?
I have worked with spa facials development and have received many hundreds (and hundreds!) of spa facials. People love facial treatments because they are super effective and a great addition to any existing clinical, derm or home products regimen. However, not all of them work. Also, you have the headache of dealing with appointments, etc. Up until now, there haven’t been many options that combine the effectiveness of a spa-style facial mask with a homecare regimen.S.M.A.R.T. Skin Perfecting™ Mask is a new clinically-proven, breakthrough skin-perfecting treatment named for its key benefits: Smooth, Moisturizes. Anti- Aging, Redness-Reducing, Tones. It provides immediate benefits in a simple 15-minute process that is designed for weekly and occasional use and is hypoallergenic, free of parabens, sulfates and petro-chemicals. It can be safely used on all skin types as part of an ongoing beauty and anti-aging regimen. Although it does not replace your regular facial treatments with an aesthetician, it is a great supplement for maintenance in-between.
The mask is easy to use even though you mix it yourself. The reason we did it this way is so we can make it super concentrated, and don’t have to worry about loading it up with preservatives. Also, it makes for easier travel with minimal fluid content. Once again, “smart.”
Simply combine in the mixing dish provided, 1 capsule of the Active Mask Powder + 1 vial of Intensive Booster + 1 capsule of cool clean water. Mix vigorously until texture is smooth. Apply evenly with fingertips, starting with large areas such as cheeks, forehead, chin, nose and then connect everything. Leave on for 15 minutes (at this point, I ALWAYS recommend kicking back and relaxing for a few minutes to enjoy if possible!). After 15 minutes, loosen all outer edges first and then peel off. Continue with your normal regimen.
Reveal smoother, moisturized, younger looking, even toned, tighter skin! This product is truly a MUST HAVE for a bride (perfect to use day of or night before wedding), anyone preparing for a special event, before/ after a party or traveling. In just one treatment, you get a lasting glow and erases many signs of lifestyle stressors from the skin.
3. What do you want customers to know about the line?
Think “layering smart” – like clothing and accessories, put together the perfect outfit for your skin. You don’t have to use every product in our [one] line for it to work. We understand every product you choose is an investment of your time and money, your energy. That’s why we launched with one clinically tested/ clinically proven universal product that you can use with your current regimen. We understand that people are in search of products that can work with their existing regimen and with products they love, not just plug in a hole in a generic regimen. That’s why the products we come out are multi-efficient, stand-alone, or layered into your regimen.
4. What’s next for GCB?
We believe strongly in multi-efficiency products so don’t expect an extensive line of products. We expect to have our next product out in late fall. It will deliver instant visible results + long term benefits. I am SUPER excited about it as it is an amazing complement to our S.M.A.R.T. Skin Perfecting™ Mask or with your regular regimen. Let’s play peek-a-boo closer to fall!
Go checkout the Mother’s Day special at Grand Central Beauty! You’ll receive a free deluxe sample ($25 value!) with purchase along with complimentary gift wrap and notecard!